Original in Baum

Danish label Baum have a lot to celebrate, having won Danish Designer of the Year at the Elle Style Awards in Denmark 2014 they are up for the same category this year too.  We love this diverse and on trend label that combines easy to wear cuts with unusual prints; pieces that are fun and unique.  Our customer can be safe in the knowledge that very few people will have the same japanese silk dress or geometric print sweatshirt; however look closely at the inspiring fashion blogs We Wore What, Susie Bubble, Look de Pernille and Linda Tol and you will discover seriously inspiring Baum street style.

The perfect wow piece for your wardrobe, you can rely on Baum to produce beautiful prints that can be worn together or as separate pieces, their designs are superior and luxurious but with high street prices.  Keep it simple in your favourite denim or a tee, or be bold and mix ‘n’ match prints.

Inspiration for Baum’s SS15 collection stems from Japanese blogger Susie Bubble, whose style is at the centre of the cultural clash in Japan currently – think opposites attract and lots of clashing and differences of prints !  Baum fans include Sienna Miller, Fearne Cotton, Laura Whitmore, Louise Roe, Ellie Goulding, Oh Land and Princess Mary of Denmark.

To celebrate all things Baum we are offering 25% off for one week only !!


Baum Malu Blouse £109 (with discount £81.75), Twist & Tango Shorts, £59 and Seven Boot Lane Boots, £169


Baum Manon Blouse, £119 (with discount £89.25), MiH Marrakesh Jeans, £210 and Becksondergaard Purse, £39


Baum Madeira Silk Blouse, £149 (with discount £111.75), Twist & Tango Shorts, £59 and Sol Sana Shoes, £110



Mahuri Blouse, £109 (with discount £81.75), Edria pants, £69 (with discount £55.20)


Malanna Silk Top, £139 (with discount £11.20) and Nadita Silk Pants , £199 (with discount £159.20)


Agnes Dress, £199 (with discount £159.20)


Our Baum SS15 collection is available in store, Reigate.