A masterclass in British creativity and design, MiH Jeans has created collections that have become adored internationally. Easily mixed-and-matched MiH offers clean lines and flattering fits, each garment screaming quality and luxury.
We have been so blown away by the SS14 collection that we set out to discover more…
We are very eager to know where your inspiration has come from for this collection.
“Blue skies, ocean waves and desert sand; we’re finding inspiration in the essence of summer. Bold blues, in denim, leather and silk, contrast against purest white. Simplicity combines with the experimental for our most playful collection yet.”
Could you tell us more about the denim for this season?
“Denim is softened and faded, bleached and frayed; in shades of white, powder blue, electric blue and beautiful sunfaded indigos. Loose fitting, boyfriend styles dominate our denim offering with the introduction of the slim, easy, slouchy Tomboy jean.”
The denim jacket is definitely a wardrobe staple; at QR we love the Boyfriend fit!
“We welcome the return of the denim jacket, both in a classic fit and in the Boyfriend Jacket: crayon blue and oversized in a subtle reference to nineties styling. Whichever you choose, we see it as the youthful replacement to the trusted blazer.”
The hero Watermelon print has been enormously popular, the colours are gorgeous and the fit amazing; so flattering!
“The hero Watermelon Print is a sweet, playful print on key silk pieces straight from our desert island dreams.”
The Long Jersey dress has made us drool for sunshine and beaches! So cool; how did this design come about?
“Hand-dying effects and print reign supreme. Shibori tie-dye, inspired by the ancient Japanese technique, gives the linen jersey a retro surf feel, straight from the Californian coast.”
The Chloe jumper has been enormously popular at Quattro Rish; simple and chic…
“The essential clean white knit is perfect for effortless, cooler evenings.”
If you could some up the SS14 collection in one sentence what would that be?
“Weightless, pure and free; MiH for Spring-Summer 2014.”
Who shops at MiH?
“The MiH girl is fresh-faced and full of optimism. Modern and light, underpinned by timeless classics.”
Thank you MiH Jeans, we will wear this collection with ease and feel utterly chic and beautiful!