A vision from Berlin…

The SET SS14 collection has arrived and it is lush.  Tailored jackets, beautiful statement shirts, distressed boyfriend jeans, super soft washed leather… We have been so excited about the collection and rightly so!  The Berlin based label is known for creating cool pieces that are easy and comfortable to wear.  Born, bred and inspired by Berlin, Maya Junger, the company’s Creative Director was a lawyer in London before returning to create SET in 2008.  Maya’s authentic styles are clean, modern and effortless – all of which we love as busy women on the go.

This season’s favourites are the cream leather biker jacket which is so soft and the cut so amazing that it is an investment item you will find hard to take off – can be worn with anything.  The tweed jacket is perfect for spring, wear with jogging pants, skinny boyfriend jeans or a full skirt.  With its soft fabric, wild animals and mother of pearl buttons, the fashion safari shirt is already a bestseller – tuck in the front of your boyfriend jeans for an effortlessly stylish look.

Read more about Maya in an interview on IRMASDIARY… http://www.irmasworld.com/de/irmas_diary/blog-post/2014/01/15/2011-12-22-130500.html


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Leather biker jacket – £399
Tweed jacket – £249
Safari shirt – £99

The SET ss14 collection is currently available in-store and will soon be available to buy online.